Integrētā mārketinga komunikācija 2

Reklāma, produktu realizācijas veicināšana, tiešais mārketings, interaktīvais mārketings, sabiedriskās saskarsmes, sponsorēšana, personiskā apkalpošana, izstādes.
2.grāmatā detalizēti izanalizēta personiskā komunikācija. Liela uzmanība pievērsta IMK izplatīšanas kanālu raksturojumiem, vērtējumiem, izvēlei un plānošanai. Grāmata ir uzrakstīta kā monogrāfija, kas satur autoru pētījumus, analīzi, metodikas u.c., taču tai ir gan teorētiska, gan praktiska nozīme.

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Additional Info

Author	Praude Valērijs, Šalkovska Jeļena
Publishing house	Burtene
Year	2015
Bar code	9789984833125
Cover type	hardcover
Publishing place	Rīga
Pages	416
Size	24.5cm x 17.5cm x 2.6cm
Weight (kg)	0.8900
Language	Latvian

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Integrētā mārketinga komunikācija 2

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